Find More keywords For More Web Traffic
One thing many website owners fail to notice is the lack of Search Engine positions for very important, yet unknown keywords. Yes most of us already know our core keywords but what about the ones you didn’t think of? This is one reason why I find the Google Webmaster Tools a powerful resource in finding more traffic.
It’s all good when we look website stats using something like Awstats and see the amount of visitors hitting our site or being ranked in the top 3 positions for certain keywords. As I said, it’s all good but honestly it’s not good enough. A site can have hundreds or even thousands of related keywords that is totally unknown to the site owner; this is lost opportunity in a large scale.
Take a look at the screenshot taken from Google’s Webmaster Tools, its stats for this blog. The screenshot is only showing the top searched queries; inside the Google Webmaster Tools control panel you can also see Top clicked queries. As you see can the two queries that have been searched for the most is seo marketing and seo. Although Google doesn’t give me specific numbers it does give me an indication that there is traffic to be had and I’m not getting any. Reason why I’m not getting traffic from these keywords is because I’m sitting in & around position 16 & 28.
Use Keyword Tools To Your Advantage
There are bunch of brilliant keyword tools available online, some free and some paid. I highly recommend the keyword Discovery Tool & Google Adwords Keyword Tool as a free option.
So with some keyword tools at hand I can try and establish if a specific keyword could generate enough traffic, would it be worth my time? Keep in mind Google don’t provide actual search numbers so 3rd party keyword tools are based on estimates.
I’ll leave the single word SEO out of the equation for now. When checking up on seo marketing using the keyword tool I get an estimate of 311 searches performed and with the Google Adwords tools I’m seeing little popularity on the keyword but it does have massive advertising competition (surprise, surprise).
It’s Crunch Time
So should I target seo marketing? If I was selling a product or service based on seo marketing then I wouldn’t even ask that question, of course I would target the phrase for better search positioning. An average of 311 potential customers is better than none.
Push It To The Limit
The above notes are based on finding your keywords deep down in the Google Search positions. So what about the keywords already in the top 5? Take seo Ireland as an example, it’s holding 15% of the search queries and I’m sitting at #4 on the results. Yes I am getting traffic for the phrase but by stepping up into #1 I could probably triple the number of referrals from Google. Again, is it worth the effort? In my opinion it’s a breadcrumb key phrase, so not really (for me).
Cheers Google!
The Google Webmaster Tool is specifically to give us certain information on our sites and how the interact with Google. Use this tool to your advance, they want us to find those hidden keywords and do better with site traffic.
Warning!
Two things you should be aware of when using the webmaster tools, 1: The stats you are looking at could be old data, use spreadsheets to keep track of positioning. 2: You’ve no specific search numbers to work off; it’s easy to chase a keyword worth little or nothing.
It’s Not The Only Way
There are lots of ways to analysis keywords and see what’s worth chasing. Using the webmaster tools is a popular tool that I personally use as one method but I don’t limit myself to this method alone.
Improve Search Positions For Keywords
Great that you now have all this data and now know what keywords to chase, but how do you go about climbing the positions on Google? You’ll have to wait for that answer.
2 comments February 21st, 2008
